If the SMS sender ID is alphanumeric, the maximum number of characters permitted is 11. What is the maximum length for an SMS sender ID? The SMS Sender ID for this text is Hermes It’s also known as the originator or sometimes the sent address. The SMS sender ID is simply who a text message is from. The SMS sender ID is the text display name that you see at the top of your phone’s screen and is used to identify who sent the message. Let’s start with the basics… What is an SMS sender ID? This short guide answers all the main questions that you may have have along with examples of what can and can’t be done with it.
These are crucial factors to remain competitive in the market.We receive more questions about the SMS sender ID than anything else. This will positively impact the opening, engagement, and your brand image. By making your messages more human, you establish better relationships with your customers and prospects, while creating a better user experience.
It is strongly discouraged to use a sender name composed solely of numbers.Choose a name related to your business or its activity. While you can be creative, it is important that users can quickly identify you. Avoid choosing a name that is too peculiar or unrelated to your brand.Our Advice for Customizing Your SMS Sender Name This decision will therefore depend on the type of campaign and what you expect from the users. Keep in mind that if you decide to customize the SMS sender name, mobile users will not be able to reply to your message, unlike with numbers. In addition to being highly popular with users, it also lets you simply choose your brand name, or be a little more creative in the choice of words.
Thus, choosing to personalize the sender name significantly increases the open rate.Īs discussed earlier, personalization is now a critical success factor for a company. An excellent way for your brand to gain visibility and to inspire trust in mobile users who feel more reassured with a name than with an unknown phone number.īecause your contacts trust you, they are more likely to open your message. Putting the sender’s name at the top of the message allows you to be identified within seconds by your recipients. Indicating the SMS sender’s name has several notable advantages for your SMS marketing campaign: 79% of retailers invest in personalization, the highest rate of all sectors of activity.89% of digital companies invest in personalization.98% of marketers say personalization improves relationships with customers.66% of consumers say non-personalized content would prevent them from making a purchase.80% of frequent shoppers only purchase from brands that personalize the experience.72% of consumers say they are only interested in personalized messages.The American economic magazine Forbes has compiled the results of several studies conducted on personalization, and the figures speak for themselves: The Importance of Personalizing the SMS Sender Name The Numbers Good to know: If you choose not to personalize the SMS sender name, a standard long number (+33 6 xx xx xx xx) or a generic 5-digit short number (36xxx) will appear instead. However, for all operators, the maximum number of characters allowed is limited to 11. The identifier of the SMS sender can be presented in the form of numbers, letters, or a combination of both. This function is possible with all telecommunication providers. Opting for your brand name, for example, rather than a simple phone number, allows the recipient to immediately identify you. The personalization of the sender of an SMS (Sender ID or OADC) allows you, when you send your message, to display the number or name of your choice. Let’s explore together why personalizing the SMS sender name is beneficial for both you and the users. Starting with the sender name, which, instead of a cold, unknown number, can appear as a more suitable word, like your company name for instance. Personalization is a key factor for a successful SMS marketing campaign.
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